Long story short, after working together for a few years and bonding over our mutual love of boardsports (skateboarding, surfing & snowboarding) & our home country Brazil, we decided to join forces to start Cariuma.
We left our previous jobs with a shared idea to build a company that would better serve people and the planet. We knew the industry-standard “cool-classic” sneakers were really uncomfortable and that the big corporations weren’t socially responsible and didn’t really care about sustainability in an active way.
We also felt we had a duty to take a stance against the wasteful practices inherent in fast fashion. It was vital for us to reinvent the sneaker game.
That’s why our sneakers are good-looking, crazy comfy and consciously made. We knew we wanted to make future classics with an increased lifespan that evolve with you and your sense of style.
We hope you love our sneakers as much as we love making them for you.
We exclusively source organic cotton that is grown with regenerative methods, without harmful pesticides or fertilizers, and directly combats heavy soil erosion and nitrate leaching (both characteristic of conventional farming). Organic cotton also means farmers, agricultural workers, and anyone involved in the manufacturing process of our sustainable sneakers are safe from toxic chemicals and pesticides. We are committed to choosing the pro-Earth option, always.
At CARIUMA, we practice a constant evolution mindset. Good things take time. (Fast fashion isn’t sustainable.) Each sneaker style is designed to be high quality and low impact. We are always improving our products and practices with the earth and YOU in mind.
We are proud to be a part of the vibrant B Corp community, collectively on a mission to make good business work for the common good. B Corp has given us the chance to assess what we’ve done right, where we are now, and how we can evolve into the future. Every single day, we strive to balance purpose and profit, to serve the needs of our customers, teammates & partners. Visit Website
