In Chinese Folklore Level 99 is a highly enlightened state of mind – the closest thing to heaven on earth.
Our story began in 2004 with a mission to create the perfect fitting women’s jean. Through countless hours of research and development we relentlessly pursue this mission and continuously strive to lead the evolution of modern denim.
Level 99® begins and ends with our design – creating archetypal styles and using industry leading innovations, we are synonymous with an amazing fits and trends forging designs. Coupled with our unparalleled quality and love of subtle detailing, every Level 99 style has an innate femininity- transforming every woman making her look and feel beautiful, elegant and sexy. Level 99 embodies the spirit of the modern woman who knows that feeling beautiful inside and out should be simply… effortless.
As an industry pioneer and environmentally-minded company, Level 99® develops and integrates cutting edge textile trends and wash techniques into the creative process, doing what we can to soften our impact on our fragile environment.
A favorite of top fashion editors, stylists and Hollywood elite, Level 99 jeans have graced the bodies of Charlize Theron, Olivia Wilde, Jessica Alba, Sarah Jessica Parker, Rachel Zoe, Alessandra Ambrosio, Miranda Kerr and many others, and is regularly featured in magazines such as Harper’s Bazaar, Elle, Marie Claire, InStyle, Nylon, Cosmo and more.