From inspiration to innovation to an evolution.
Altra Running was founded on an innovative approach to running shoes.
An approach that has kept us going for a decade and aims to keep you running for a lifetime.
An approach that ultimately inspired and continues to inspire every single Altra shoe.
Naturally, Altra Co-Founders Brian Beckstead and Golden Harper met on the first day of cross-country practice their sophomore year at Orem High School in Utah. From there, it was off to the races, both literally and figuratively.
"We ran cross country and track, we practiced hard,
we worked at the running store, and we just totally became shoe nerds."
When it comes to shoes, innovative thinking runs in the Harper family. So it was no surprise when Golden toasted a pair of shoes, heating them just enough to be able to remove the heel and balcnce it out. What was surprising was the result: For the first time in his life, Golden was wearing a running shoe that he felt wasn’t obstructing the way he ran.
Wide-lacing shoes inspired a FootShape™ design. A household toaster oven inspired Balanced Cushioning. FootShape™ and Balanced Cushioning inspired 1,000s of people to purchase brand new, unmodified shoes and take them to a shoe cobbler to hack them up and balance them out. That’s the foundation of Altra Running: innovative, disruptive thinking.
We will continue to blaze trails and explore new roads. And continue to show up unapologetically ourselves as we encourage all who run to do the same. Visit Website
