We’ve always believed in the positive benefits of movement on the body, and the mind. It’s why we’re called ASICS. ‘Anima Sana In Corpore Sano’ or a Sound Mind in a Sound Body. Our founder, Kihachiro Onitsuka recognised that sport had the power to uplift people’s minds in post-war Japan. And so, he dedicated his life, and our company, to helping both individuals and societies improve their wellbeing through sport. More than 70 years on, we still believe this.
The first-ever shoe designed by our founder was a basketball shoe in 1950. Searching for ways to improve the shoe, Kihachiro Onitsuka had a fascinating idea while eating. He was inspired by the grip of the octopus tentacles and updated his basketball shoe with suction cup technology in 1950. That was only the beginning. Since then, ASICS has researched, created and trialled millions of pairs of shoes with one goal in mind: to uplift the world through sport.
We're dedicated to the wellbeing of our teams – giving them opportunities to learn, move and thrive. Whether it’s through internal movement challenges, our in-office gyms and wellbeing apps, onboarding programmes, or leadership training. In 2021, we also signed the Diversity & Inclusion Charter because our goal is to foster a more inclusive environment that welcomes diversity in our people, their backgrounds and life experiences. Visit Website
