Summertime and the living is easy–except, unfortunately, for your hair. Strong UV rays, excessive heat, and too much time spent in a chlorinated pool or salty ocean can zap strands of moisture, leaving hair looking and feeling dry, frizzy and distressed. This is why embracing a summer hair care routine rooted in protective, nourishing hydration is critical. Cue: Aveda’s hyper-hydrating, superfood-packed nutriplenish™.
Let’s start with what dry hair looks and feels like, as you may unknowingly be dealing with dehydrated strands. Dry hair usually lacks shine and softness, tangles easily and can feel rough to the touch. Sound like your hair?
If your hair is dry, it’s because it has become depleted of lipids, a critical part of your hair shaft that protects and coats each individual strand. Lipids keep hair healthy, shiny, manageable and strong. You lose lipids as a result of normal wear and tear, heat styling, and your environment. And while nature is a life-giving force, it can also be distressing on your hair. This means that in the summer (and generally in warmer or drier climates), many factors can suck vital moisture from your hair.
April 22nd, 2020 marks the 50th anniversary of Earth Day, an annual celebration close to our heart. Inspired by this major moment, we’re reflecting on Aveda’s long history of supporting this important day and highlighting some of our milestones.
Our mission is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.
While our mission guides us each and every day, Earth Day provides a special opportunity for us to share our passion and spread greater awareness of environmental causes. Visit Website
