Founded in 2013 in Venice, California, by Sasha Koehn and Erik Allen Ford, we started out of a 350-square-foot garage with locally-made jeans and tees and a simple goal to make clothing that will stand the test of time.
From the start, we’ve remained committed to quality craftsmanship, combining old-school manufacturing techniques and modern technology to create wardrobe essentials that make it easy to be the best dressed in the room.
Each piece in our collection has a little bit of us infused in it; a laidback, effortless style that looks as good as it feels. We call it the spirit of California.
Our aim is for our clothing to outlive us. Not just in that it lasts a lifetime but that it will stand the test of time. We’ve dedicated ourselves to crafting garments that are not only impeccably constructed but also timeless in their design. By deconstructing and refining the clothing Americans have worn for generations, we’ve created modern, elevated classics that we believe you’ll reach for time and again.
Our clothes are made in the finest factories in the world, combining innovative technologies with meticulous, hand-crafted quality. Our choice in partnerships, both domestic and overseas, rests on our commitment to that standard of quality. We ensure fair working conditions and equitable pay, helping to create environments conducive to creating the best possible clothing at incredibly fair prices.
We’ve got great neighbors, classic clothes, and cold drinks up for grabs whenever you wanna stop by. See you soon. Visit Website
