Since our launch in 1993 with six essential handbags,
we’ve always stood for optimistic femininity.
Today we’re a global life and style brand. Of course, there are plenty
of handbags. But we also have clothes, shoes, jewelry, home decorand tech accessories—all things you want and use daily. We value
thoughtful details. We think polished ease looks (and feels) chic.
And we believe in the power of modern, sophisticated colors.
Our style is synonymous with joy—and we like that.
Kate Brosnahan Spade, an accessories editor
at Mademoiselle, was frustrated she couldn’t find the fashionable,
utilitarian handbag she’d been craving for years. She set out
to design the perfect one working from her apartment.
Kate made samples out of construction paper.
She combined sleek shapes and colorful palettes
in an entirely new way. Six versions of a bag called
Sam debuted in 1993 to rave reviews—sparking
an accessories revolution. Visit Website