Mavi was founded in Istanbul in 1991 and today is the leading jeans brand in Turkey and first fashion brand with global standing. Mavi operates its own branches in over 33 countries, including Turkey, USA, Canada, Germany, Russia and Australia.
Mavi creates individual jeans styles for fashion-conscious women and men, with a flair for trends and expertise in denim and fitting. To create a total look, Mavi offers a tops collection that matches them not only in design to the jeans collection, but also in the demands on material and fit.
Mavi is available in over 440 mono-brand stores and over 5,500 retail outlets including Zalando, About You, Otto and many more.
Mavi is driven by the vision to find the Perfect Fit that perfectly matches the lifestyle, body type and quality expectations of its customers. To achieve this, Mavi works passionately to provide customers with an exceptional shopping experience, using innovative designs to create a variety of products with the highest quality.
"All Blue" is MAVI's global sustainability strategy - based on the idea of "sustainable growth through quality" with people, innovation, dynamism and nature as defining factors that drive the brand forward.
As a brand whose heart beats for denim, MAVI works passionately to develop the best and most innovative jeans in the world while focusing on quality for sustainable growth. Fueled by respect for people, a passion for innovation, and a focus on data-driven efficiencies in production and distribution, Mavi is synonymous with quality.
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