The House of Natori was founded in 1977 by Josie Natori, CEO and Chief Creative Officer. What
began with creating lingerie on her living room floor truly has evolved into a lifestyle. “Natori is a total
concept, a way of life,” says Josie. She started the company from scratch, leaving a prestigious position
on Wall Street, where she was the first female Vice President of Investment Banking at Merrill Lynch.
Four decades later, Natori is one of the fashion industry’s most recognizable designer brands. The
Natori company is proud to have remained a family business. Josie’s son Ken left Wall Street to join
the company in 2007, and now serves as President.

I believe art is a gift to enrich one’s life,
A luxury to experience and enjoy every day.
At Natori, we bring art into everything we do.
Each piece is designed and crafted
To be a personal treasure –
A modern harmony of East and West.
A sensual palette of color and texture.
A glamorous thread to weave into your life,
Reflecting your inner world,
Empowering your outer world.
To me, indulgence is a necessity…
As a woman, a traveler, a collector,
I know the joy of exploring, the magic of expressing
One’s every mood through objects of desire.
As a classical pianist,
I know one never plays the same note twice.
There’s always an element of surprise and discovery,
An evolving, unfolding adventure of what’s to come.
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