Founded in 2011 by brothers George and Mike Heaton, Represent is a British luxury fashion label.
Their garments are the embodiment of relentless effort, refinement and constant progression. Each piece is the result of a meticulous design and production process, with expert craftsmanship being an unremitting factor running throughout every collection, silhouette and individual garment.
The mission is simple, to build the best brand in the world.

Represent began as a college project when George Heaton realised that he could sell his art, in the form of graphics on clothing. He began by locally sourcing blank clothing and screen printing his designs. The brand name came from writing down 15 random names on a sheet of paper and landing on ‘Representing’. A friend then told George to drop the ‘-ing’, and the rest was history. Represent was born.
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