In 1997, our founder Jeff Kelley started out with one simple goal: to make people Smile…and Pass It On. From our furreal astroturf flip flop to the Yoga Sling, Sidewalk Surfer or anything we dream in-between—it has to be fun.
Welcome to Sanuk’s partnership with Surfrider Foundation - a nonprofit, environmental organization dedicated to the protection and enjoyment of oceans, beaches and waves.
We love getting outdoors! And if there’s one thing we’ve learned along our journeys, it’s that with great enjoyment, comes great responsibility.
Sanuk was founded with one simple goal: to make people smile… and pass it on! So if a place makes you smile…pass it on to others, and leave it better for the next person and future generations. Wherever your happy place may be, you’ve got a duty to make sure it stays happy, healthy, clean and pristine.
At Sanuk, our happy place is our own backyard: a curved coastal slice of Santa Barbara, California we call the “2 Miles of Smiles.” These stomping grounds serve as a backdrop that brings endless inspiration to our lives and to the products we make.
We are committed to getting out and giving back - both at the local and global level. Alongside Surfrider’s Santa Barbara and Isla Vista Chapters, Sanuk is helping to provide local educational sessions and spearhead beach cleanups to protect clean water, reduce plastic pollution, and defend this beautiful coastline from offshore drilling.
Around the globe, Sanuk is home to a unique and diverse ambassador squad. These surfers, artists, yogis and musicians engage on environmental issues impacting their respective happy places. Visit Website
