Our Milan-based design director Giorgio Galli is our biggest fan, and knows what makes Timex tick better than anyone else. Every Timex starts with a careful consideration of our legacy and a passion to blaze forward. In 2019, we asked Giorgio to create a watch that brings to life everything Timex stands for — in other words, to create the most “Timex” Timex ever made. He answered with the S1 Automatic.

We believe every watch has a soul. Ours comes from a relentless pursuit of craftsmanship, quality and design. In 1854, we combined European clockmaking and American ingenuity to take clocks from the mantels of the 1% and brought them to the world.

Just like our very first mantel clocks, 167 years ago, our American Documents® collection layers American ingenuity and craftsmanship with European precision to create a truly amazing timepiece. This American-made watch is drop forged in US-sourced stainless steel by auto parts manufacturers, and assembled in our Connecticut Headquarters with a high-quality Swiss movement. What started as an impossible idea is now a Timex watch made in America.

As the world entered the space age, our wound brass springs were replaced by counting the vibrations of a quartz crystal. These tiny electric movements meant you never had to wind your watch again, and our designers were no longer bound to the shape and size of a mechanical movement. The Q Timex series reshaped watches for a new generation.

If the Waterbury watch is our soul, the Timex Easy Reader™ is our heart. Beautiful in its simplicity, the timeless, utilitarian design quickly became ubiquitous with Timex. Since 1977, we’ve made more than 100 million. If your father had a Timex, it was probably a Timex Easy Reader™. The influence of the Easy Reader’s minimalist beauty can be seen across nearly every Timex today.

The move to the wrist just took a little ingenuity and two metal bars welded to the sides of our smallest model.
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