As one of the first brands to introduce luxury swimwear to women in the United States, Paula Hermanny continues to be a leader & visionary since the brand's inception in the early 2000s.

From her humble beginnings growing up at the beach in Brazil, she had always envisioned creating her own swim and resort wear collection, opening her own retail stores and growing her brand to be recognized globally one day.

Her years of continued hard work ethic and determination have enabled her to create her own brand and vision of bringing Brazilian beach fashion to the American market.

Paula's own personal style, ambition and inspiration from the love of travel has given her the natural ability to lead the brand as creative director, creating unique hand-crafted swim and resort wear designs for 20 years. She sees the ViX woman as sophisticated, free spirited and fun, a frequent travel who finds beauty in her surrounds; nature, art, music, architecture, food and the people around her.

"My designs are inspired by the Brazilian culture and making women feel empowered and self-confident. I want every woman who wears ViX to feel that confidence - it's not about looks, it's about how you feel inside and out. I grew up watching my mother be so independent, always working to build her own life and that has inspired me in my endeavors. It has been an amazing journey building ViX over the years as a woman-run, woman-operated business. It's so important for women to know they can be strong and independent, not just financially but in every part of their life."
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