W Concept

W Concept is your fashion stop for everything exclusively on-trend, with a unique selection of products that cannot be found elsewhere.

Our collection of carefully selected independent designers are made globally available to your closet, through a simple and innovative shopping experience. Our objective – to provide you with all of your fashion and lifestyle needs, while creating a communal playground to discover new trends.

Starting in 2006, W Concept began as a center for emerging designers to market and expose their brands online, opposed to the limitations of their brick-and-mortar stores. Through building relationships with these brands, W Concept has become the largest retailer for direct access to these unique labels.

We release exclusive collaboration collections with talented designer brands each season, through our house brand, FRONTROW. W Concept launched its first U.S. E-comerce site in 2016, with headquarters in Seoul, Shanghai, and the Greater New York Area today.

We try to make shopping a simple and fun, seamless experience, while trying to give back what we can. Our customers are the most vital ingredient in making us possible - You are in control of what you'd like to see more from us, and what you'd like changed.

Join our unique community of W Concept ambassadors through our #wDNA program, a customer-focused rewards program, where you can earn W Points through your social posts!

Independent designers work with us for a reason – We are focused on building authentic relationships, turning our marketplace into a platform for brands to take their collections worldwide. From sourcing materials, to manufacture and production, to content creation and marketing, we're there every step of the way.

You can now purchase brands you would otherwise have to hop on a plane for. When you place an order, your order will be directly received by the designer or boutique – who may package it themselves or choose to package through W Concept.
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