One by one, we are leading a movement to a future where all beauty is clean beauty. We are powered by people, and our collective mission is to get safer products into the hands of everyone. Formulate, advocate, & educate—that’s our motto for creating clean beauty products that truly perform while holding ourselves to unparalleled standards of safety. Why? It’s really this simple: beauty should be good for you.
We take safety seriously. Over 2,800 ingredients are never used in our formulations—we call this The Never List™—and we go above and beyond to screen every ingredient against our high standards in pursuit of clean beauty.
While all of our ingredients are sourced with a higher standard of safety and quality in mind, it is well recognized — and accepted by regulatory authorities around the world — that incidental, trace levels of a chemical may inadvertently be introduced in a cosmetic product due to the complexities of the supply chain and manufacturing process. At Beautycounter, we work incredibly hard to minimize — but unfortunately, can’t eliminate — the potential that a product may contain trace levels of a chemical from The Never List™.
To learn how safety is our north star, read more below.
We're committed to formulating clean beauty products that protect both people and the planet. As leaders in clean, we’re doing our part to advocate for human rights and climate justice while minimizing the environmental impacts of our products, packaging, and footprint.
We’re proud to be a Certified B Corporation, and part of a global movement of brands using business as a force for positive change. We support nonprofits that align with our mission, and invest in a cleaner future by partnering with leading scientists in the search for safer ingredients that will make up the better products for tomorrow. Visit Website
