rue21 is a place to find yourself, define yourself, connect and build community.

We believe that fashion should be fun and accessible to all. That jeans should be well made and worn just about everywhere. And that those endless nights you’ll always remember should be spent in clothes that make you look and feel great.

We embrace unexpected road trips, hitting the snooze button and living life to the fullest.

Rue21 embraces all of you. We promote individuality and celebrate our differences. All are accepted, respected, and welcome.

Our power is our people; our customers, associates and partners. We care, we connect, we listen, and we deliver.

We embrace all sizes, shapes, and styles. We celebrate the individuality of each person that visits our brand. Rue21’s product offering includes right-now trends for all – we want EVERYONE to feel and look good, because they feel and look like THEMSELVES.

Life’s about living in the moment! We keep things fresh by dropping new arrivals every day of the week. We are known for our on-trend assortment of graphic tees, the latest denim silhouettes and washes, activewear, fragrance and our mix of accessories. Our product is a constant flow of newness and reflects the moments and movements that are important to our community.

You are independent. Fearless. Opinionated. Social. You are creative. You defy labels. You have power. You don’t need to be told how to dress or who to be. We are here for one reason – YOU. Express yourself one way today. And another way tomorrow. You can change your clothes – and your mind – whenever you want. After all, you’re already changing the world. rue21: community is everything. rue21 is You.
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